Covid 19 or coronavirus has been making ripples throughout the world in society, daily life, and almost every industry. One industry that it has hit hard is the fitness/health industry. In an article from CNN, the $94 billion industry is now facing closed gyms, studios, and clubs, forcing fitness instructors and businesses to think outside the box.
Many have taken to social media and youtube to amp up their support for their customers and to meet the needs of the demand that still exists! Whether it’s videos on dieting, training, and providing social support, Covid 19 is pushing many industry professionals to help those in need at this time. The public needs fitness now more than ever as we are trying to become healthier to stave off Coronavirus and any other infectious viruses and bacteria that are out there in the world. According to Forbes, many trainers are helping those in need with at home health and fitness related “hacks” to maintain a healthy lifestyle. This extra push from social distancing and isolation is propelling many new ideas, technologies, and engagements to help propel the public to stay on track.
Consumer Reports added that there are many companies who bill their customers on a subscription basis offering online courses and classes to help maintain business. Some are using this service, however, with access to ANY source online for fitness, many have taken it upon themselves to seek out what workout is best for them at home. Some consumers are choosing to go the route of no exercise equipment, however, many are searching for the best equipment possible that takes up the least amount of room yet still gets them the results they are looking for. Peloton, TRX, and free weights offer great solutions.
This is where Ninety Strength will break into the industry. With a flagship product like the 90Bar, this gives consumers a way to fulfill every fitness goal, anywhere they want, for a very affordable price. This new system on the market will allow the user to set up anywhere so long as there is an anchor point or if using indoors, the HOME KIT or SPINE system. The SPINE system is Ninety Strength’s indoor compact fitness system. The HOME KIT is a quick and easily installable bracket that allows the user to mount the 90Bar to. This system will not only give you access to every suspension and resistance workout, but a myriad of different attachments for both recreation and practical abilities! Check it out here for more details!